E-mail campaigns have developed a stigmatism over the last 5 years.  People use terms like junk mail and spam when talking about them. This is not an issue with the e-mail format, but it is a problem with the way it has been used to blast useless messages to people that aren't interested. E-mail is a great way to get a message out fast, and help drive traffic to your web site. Using our Hybrid Marketing System you can coordinate an e-mail campaign with a direct mail campaign. Best of all you can track the results to gauge customers interests then use this tracking information to cull the disinterested people from your list. This will help lower your mailing costs on direct mail pieces and increase your ROI.